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FOUNDED IN 2017, CARPE DI-EM IS A LIFESTYLE BEFORE IT IS A BRAND.
THE BRAND STARTED OFF WITH SOLEY HATS AND THEN EVOLVED INTO MORE PRODUCTS - DESPITE MULTIPLE TRIALS AND ERRORS, THE BRAND KEPT ITS MOMENTUM.
ITS BEEN A DIFFICULT 7 YEAR JOURNEY; STARTING CARPE DI-EM OFF IN A TINY HOSTEL WITH ONLY 10 HATS, NO IDEA ON HOW TO MARKET OR EVEN ACQUIRED SOME EXPERIENCE, THE CONSTANT HURDLES AND THE PRESSURE OF RIDICULOUSLY HIGH PRODUCTION COSTS BUT GIVING UP WASN'T AN OPTION.
 
THE PURPOSE OF CARPE DI-EM BRAND IS TO ENCOURAGE YOU TO 'LIVE LIFE TO THE FULLEST' AND 'EMBRACE THE PRESENT MOMENT', NO MATTER THE CIRCUMSTANCES. 
CARPE DI-EM BEGAN FOR A REASON AND THAT'S TO CREATE A BRAND THAT RESONATES HEAVILY THOSE WHO APPRECIATE 'LIFE'.